The charm of Niagara-on-the-Lake. The lure of luxury. A choice of accommodations and culinary experiences at three luxury hotels. It’s all in Vintage Hotels’ new couples getaway package, which consists of an overnight stay with breakfast and dinner for two for CAD$266. The package is being promoted with an extensive ad campaign that extends the company’s Purple Feet campaign, which celebrates the many attractions of Ontario’s Wine Country.
Visitors to the Prince of Wales can step into the pages of a Victorian novel everyday when the landmark hotel observes the elaborate ritual of English High Tea. From noon to 6 p.m. guests can bask in warm sunlight on plush antique furniture in the hotelss Drawing Room, sip on exquisite loose-leaf teas from around the world and savour delicate finger sandwiches, freshly baked scones with clotted cream and jam, and decadent opera cakes. Afternoon Tea has even become an alternative to the business lunch or dinner.
With multiple hotel properties in the picturesque town of Niagara-on-the-Lake, Vintage Hotels faces a distinct challenge during the holiday season: how to decorate three different properties to accurately reflect their distinct style and ambiance?
“What makes our hotels so unique is that we have our very own décor department on hand all year round,” says Lorraine Zalepa, Manager of Decorating for Vintage Hotels, who manages the department. “During the holidays, we are always adding new Christmas trees somewhere, including smaller trees in guest rooms as many guest love to spend Christmas Eve and Christmas Day with us.”
Visitors to Vintage Hotels’ 100 Fountain Spa and Secret Garden Spa will be now able to nourish body and “sole” with the spa’s new Purple Feet Pedicure. The grape-based treatment is not only indulgent but also healthy: it harnesses the anti-oxidant properties of grape extracts, which detoxify the body and skin.
The Purple Feet People will be popping up across the GTA to celebrate the many attractions of Wine Country, in a new multi-media campaign from Vintage Hotels in co-operation with Dentsu Canada. The campaign, which includes billboards, cinema advertising, print, radio and promotions, features images of people purple to the knees in freshly stomped grape juice, enjoying a lavish Vintage experience.
On Friday, August 11th Vintage Hotels will unveil a new billboard at the busy Yonge & Sheppard intersection. The marketing effort which is slated to take place between 4 and 7 p.m. will see The Purple Feet People, clad in Vintage Hotels robes, parading the streets circulating information about Vintage Hotel’s Get Going Canada