Vintage Unveils New Branding And Marketing Strategy

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Niagara-on-the Lake’s most venerable hospitality group is determined to become the first choice in destination accommodation for the discerning traveler. As one element of a comprehensive strategy that includes a renewed commitment to customer service as well as a focus on growth, the Vintage Inns Collection announced a name change to Vintage Hotels.

“Vintage Hotels is poised for growth, and as a result needed to better define its image,” says Anna-Lisa Mantesso, who recently joined Vintage Hotels as Vice President of Sales & Marketing.  The new creative and strategy more effectively communicate what Vintage Hotels has to offer: a modern, genuine, prestigious, and unforgettable experience,”  “The needs of the luxury traveler have evolved,” adds Mantesso, “No longer satisfied with the finer trappings of the physical product and the traditional standard of hospitality,  the selective guest seeks life-enriching experiences while still being indulged.”

Vintage consulted with leading advertising and marketing thinktank Dentsu Canada for creation of the Vintage Hotels’ umbrella logo as well as individual property logos for The Prince of Wales, The Pillar and Post, and Queen’s Landing. The new logos better reflect the modern luxury of Vintage Hotels today with fonts reflective of the classic-meets-contemporary approach. A bold, modern and iconic V is combined with a script “Vintage” that honours the long-standing tradition of excellence associated with the Vintage brand. Old World charm is also inherent in selected burgundy and gold colouring, but re-imagined for a new take on tradition. A new ad campaign will showcase the simply luxurious and utterly addictive experience that Vintage Hotels offers.

“Our new mission statement says it all: exceptional individuals delivering exceptional experiences,” says Barrie Laver, who has been President and CEO, Vintage Hotels since November 2004. “Organizationally, we’re mixing in new talent with the superb management already on board to create a team that can deliver operational and creative excellence across the board. And everyone from top management to frontline staff is renewing a personal commitment to uphold Vintage’s hallmarks of excellence at every stage of a guest’s visit: from genuine warmth of an initial welcome to gracious and impeccable service throughout their time with us.  Our goal is to be the first choice in destination accommodations for the discerning traveler.”

The new marketing effort is spearheaded by Ms. Mantesso who was formerly Regional Vice President, Sales & Marketing-Canada of Hilton Canada. She leverages over 30 years of marketing/sales experience in the travel industry in her new role. She leads a marketing team that includes Colin Sines, Director of Marketing; Dianne Turner, Marketing Coordinator and Event Planner; and Patty Brack, Electronic Marketing and Analytics. In addition, Vintage Hotels recently retained Toronto-based Victoria Lord Public Relations Inc. as public relations agency of record.

Vintage Hotels is a collection of three CAA/AAA four-diamond hotels offering 374 guestrooms, over 30,000 square feet of meeting space, three four-diamond restaurants, and two spas in Niagara-on-the-Lake. Secret Garden Spa and 100 Fountain Spa offer a wide selection of services to soothe body and soul. Offering classic style with modern sensibility, the hotel properties are the jewels in the crown of the Niagara region. The elegant and refined Prince of Wales and the classic yet charming Pillar and Post were tops in Ontario on the Condé Nast Traveler Gold List 2006, with Prince of Wales repeating in the No. 2 spot in 2007 and is notably the only hotel in Ontario to earn a coveted spot on Travel+Leisure Magazine’s 2008 readers’ poll of Top 100 Best Hotels in North America. The Georgian splendour of Queen’s Landing sets the stage for everything from high-level corporate gatherings to romantic getaways to family vacations. Vintage Hotels is a proud partner of Big Brothers Big Sisters of Canada. For more information: www.vintage-hotels.com.

MEDIA CONTACTS:

Colin Sines, Director of Marketing
Vintage Hotels
(905) 468-1362 ext. 8123
c.sines@vintage-hotels.com

Dianne Turner, Marketing and PR Coordinator
Vintage Hotels
(905) 468-1362 ext. 8464
d.turner@vintage-hotels.com